The music industry is dominated by four trans-national corporations: Universal/AOL-Time, Warner, Sony/BMG, Warner Bros and EMI. These music corporations are know as the
Majors (just like in the film industry they have "
the big 6") Most
majors also own, or licence, a few smaller subsidiary companies in order to reach different kinds of audiences in different kinds of genre. These genre's may be sub-genres of popular music styles or have a completely different niece audience. These companies are known as ‘
Major-Independents’. There are also a lot of small companies with little or no financial connection to the majors at all. These companies often only have a small number of artists who they concentrate on, within specialised niches in the industry. These are known as ‘
true independents’
Most of the record companies are organized into several key areas these are:
- Artists and Repertoire (A&R)
- Marketing/Artist Development
- Promotions
- Legal
- Financial
The most successful companies in the music industry also have a complex relationship with a large number of different types of media. Most of the music companies are part of a media conglomerate.
For an Artist to be succeful in the competitve music industy they must receive exposure via Radio, TV, Magisenes, News papers, Film and other forms of new New media. The coordinated simulatenous use of these media forms are known in the industry as a
'cross-Media marketing camagin'. The relationship is known as a 'symbiotic'
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