How effective is the combination of your main product and ancillary texts?
The theorist Richard Dyer says a star is an image not a real person that is constructed out of a range of materials. The raw materials which I have used to build my Band “Now is everyone” include a pop promo, a digi pack and a poster.
Organic- One of the main points that make now is everyone so appealing is the fact that they are a “real” organic band. They put themselves together when they met in school and not by a record company. They write about things that are real to them and do not have someone writing there lyrics for them. To make them look organic in the promo we have them walking around the area which they are from, which was made famous by other organic bands such as The Smiths in Manchester and the Arctic Monkeys in Sheffield. In the digi pack to show there organic nature in the inlays we have used a montage of images from both the shoot day and there private life. This was to show that although they are a band they are real people to. This gives the audience a voyeuristic feeling as they can look into the lives of the band and feel as if they know the band better, but there is still separation as they know the band knows nothing about them. In the poster there is no gloss, it’s very honest and down to earth. The band has been shot in an alleyway which is somewhat like a gutter which was to reinforce there saying that they will go from the gutter to the stars.
Craftsman- One of the major strong points of “Now is everyone” is that they are all talented artists in there own right. I have tried to emphasize this by using lots of close up shots of the band playing their instruments, which are clearly worn and slightly battered and not brand new. This is to show that they have been grafting on these instruments and these are the instruments that have toured with them. This is also shown in the digi pack as in the montage of pictures there are images of them playing there instruments at gigs, parties’ and in the studio.
Youthful- This band although young they have already managed to reach a level of stardom. This has enabled them to be very inspirational to many other young upcoming Indie rock bands. We have shown that they are youthful throughout the products by the way they are styled, with there hair and clothing strongly representing the young Indie rock genre. This enables there target audience (who are likely dressed very similarly to them) to feel more connect to the band as they feel they are the same as them.
Sexual magnetism- The members of “Now is everyone” are quite appealing to there target audience, this will be another reason why girls will become fans of the band. To make the most of this in the promo we have made the band (bar the lead singer) seem quite distant form the audience as there is nothing people want more then what they can’t have. This was done by them not making eye contact with the camera for long periods of time and also when they walk up to the camera it jump cuts before they get really close. In the poster we have the band all leaning up against the wall in an almost rebellious manner, according to Richard Dyer’s star image theory rebellion is one of the things which create a “star”.
Success against the odds- “Now is everyone” is a band in one of the most competitive genres of music for young artists. They have been able to get a name for themselves, won many music competitions and have even performed at a music festival. To portray the fact that they are succeeding against the odds in the promo we used the special effect of having the band in black and white and then having them come into colour. In the digi pack we have a mix of pictures of them performing and them just hanging out. This shows that they are just a teenage rock group and that although they are “normal” teens, they are succeeded against the odds.
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