Task 3 What have you learned from your audience feedback?

I wanted to have some audience feedback on our Music video and the star image, so we created a questionnaire using the website "survey monkey", this was then posted with the video on the networking sites  facebook and myspace, as these would be be network sites which the target audience would use. We also created a focus group that watched our video then answered the questions on the survey.

The reason that we this questionnaire was so important was that we needed to make sure that the decisions we made in the construction and planning of the band where correct. It would also allow us to check that that we have read our target audience correctly and that they are the ones, who will most likely buy into, understand and most enjoy the band’s star image and their music.

Below is the questionnaire:

Audience expections-Part 1:

1. What kind of music do you like?
2. Do you play in a band?
3. Do you want to be in a band?
4. Looking at this product what type of music do you expect this to be?
5. What things in this picture helped you make your choice?  

             a) There clothing
             b) There hair
             d) The locations
            e) All the above
 
     6.From this picture who do you think is the lead singer and why?
    Reactions from target audience- Part 2:

1. Do you find the lead singer attractive?
2. Do you think they are musically talented for there age?
3. Would you download there music?
4. Would you pay to see this band live?
5. What type of relationship would you like to have with the band?

        a) a relationship

        b) part of their social group

        c) Part of the band

        d) Not botherd

What the target audience gain from the product- Part 3:

1.         Do you find the video entertaining?
2.     Did the video hold your attention throughout?  
3. Did you feel any emotions during watching this video?
4.       If yes which ones and why? (write answer in space below) 

   5. Can you identify yourself with either the lyrics or the band?
   6. Anything else you want to add




After we had gathered all the information which we got from the surveys it shows that according to theorist Stuart Hall we had a preferred reading. This means that we successfully portrayed the star image of the band to correct target audience. This was shown in the first section of the questionnaire by a majority of people answered that they where either already into the Indie rock, in a band themselves and then correctly answered what type of genre “Now is everyone” is from. The majority of people also answered that Elliot was the lead singer, because he was standing in the front, middle of the group and wearing a brighter coloured top. Most females anwserd that they would like to be in a relationship or in the social group, where as the males anserd they would like to be in the band.




All the females who answered the questionnaire said that they found the lead singer attractive. This is important for the record label to know as it shows that the girls will be likely to become fans of the band because of Elliot’s looks. The majority answered that they thought the band was talented. This shows that they have respect for the bands ability and reinforces the fact that they are a talented young organic band which is one of the major selling points. All answered that they would download “Now is everyone’s” music and a majority said that they would pay to see the band live. This shows that band to become as profitable as possible would need to make most of there money touring, over people legally buying the album. Most people also said that the song and video made them feel reflective and empowered. The most common reason given for this was that they felt like the band was speaking for them and that the images coming from black and white to colour made them feel better about life as a teen or young adult. The video also managed to hold the target audience’s attention throughout, this shows that they found it both interesting and entertaining. These are two important things to note as if the audience find it interesting they are likely to show it to friends and re post the video on sites like face-book. The more the video gets published though new media means the more recognised the band will become within the target audience and to a wider audience.
Many of the males who answered the question said that they also found the band inspirational, as they where almost the same age as them but had been able to manage so much (have a following, perform at a music festival, have a music video and many professionally recorded songs), most of these also anwserd earlyer on in the questionare that they where themselves in a band. Being inspirational and succeeded against the odds if also one of the major selling points of this band.